Concepedia

Alicia B. Gresham

AB

Statistics

Publications

5

Citations

291

H-Index

5

Active since

1992

Affiliations

Stephen F. Austin State University(Current)

Alicia B. Gresham is an author at Stephen F. Austin State University specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionHivHealthCultureEthnicity

Publications per year

1992–2002

5

Publications

5

Comparison of Mexican‐American and Anglo‐American Attitudes Toward Money

José F. Medina, Joel Saegert, Alicia B. Gresham · Journal of Consumer Affairs · 1996 · 132 citations

Ethnicity, Consumer Uncertainty, Behavioral Decision Making +20

Customer satisfaction measurement and analysis using six sigma

Ravi S. Behara, Gwen Fontenot, Alicia B. Gresham · International Journal of Quality & Reliability Management · 1995 · 100 citations

Total Quality Management, Customer Satisfaction, Reliability +14

Customer process approach to building loyalty

Ravi S. Behara, Gwen Fontenot, Alicia B. Gresham · Total Quality Management · 2002 · 30 citations

Customer Experience, Customer Satisfaction, Relationship Marketing +12

AIDS in the Workplace: Current Practices and Critical Issues

Geralyn McClure Franklin, Alicia B. Gresham, Gwen Fontenot · Journal of Small Business Management · 1992 · 15 citations

Critical Issues, Healthcare Provision, Worker Health +17

The effect of JIT on distributors

S. G. McDaniel, Joseph G. Ormsby, Alicia B. Gresham · Industrial Marketing Management · 1992 · 14 citations

Product Distribution, Business, Supply Chain +4

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