Concepedia
Statistics
Publications
3
Citations
208
H-Index
Active since
1996
Affiliations
The University of Texas at San Antonio(Current)
José F. Medina is an author at The University of Texas at San Antonio specializing in ethnicity, management, and marketing.
Top concepts
EthnicityMarketingManagementArtsRaceCultureSpanishBrandingBusinessEducation
Publications per year
1996–1998
Comparison of Mexican‐American and Anglo‐American Attitudes Toward Money
José F. Medina, Joel Saegert, Alicia B. Gresham · Journal of Consumer Affairs · 1996 · 132 citations
Ethnicity, Consumer Uncertainty, Behavioral Decision Making +20
Standardization vs globalization: a new perspective of brand strategies
José F. Medina, Mike F. Duffy · Journal of Product & Brand Management · 1998 · 60 citations
Digital Marketing, International Marketing, Brand Strategy +21
Credit Card Usage Behavior Between Anglos and Hispanics
José F. Medina, Chak‐Tong Chau · Hispanic Journal of Behavioral Sciences · 1998 · 16 citations
Ethnicity, Hispanic Studies, Latino/a Studies +12
Rows per page
1–3 of 3