Concepedia
Statistics
Publications
7
Citations
298
H-Index
Active since
2018
Affiliations
Foundation University Medical College(Current)
Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology
Foundation University Islamabad
Bahria University
Namal University
Zahra Afaq is an author at Foundation University Medical College specializing in consumer behavior, business, and marketing.
Publications per year
2018–2022
Factors that influence individuals’ intentions to purchase family takaful mediating role of perceived trust
Shahab Aziz, Maizaitulaidawati Md Husin, Nazimah Hussin et al. · Asia Pacific Journal of Marketing and Logistics · 2019 · 128 citations
Arts, Religion, Social Psychology +8
Adoption of Islamic banking in Pakistan an empirical investigation
Shahab Aziz, Zahra Afaq · Cogent Business & Management · 2018 · 68 citations · Full text
Business, Marketing, Marketing Management +11
The effect of atmospheric harmony on re-patronage intention among mall consumers: the mediating role of hedonic value and the moderating role of past experience
Zahra Afaq, Amir Gulzar, Shahab Aziz · Journal of Consumer Marketing · 2020 · 29 citations
Business, Marketing, Marketing Management +16
Behavioral Intention to Adopt Islamic Banking in Pakistan: A Study Based on Theory of Planned Behavior
Shahab Aziz, Zahra Afaq, Uzma Bashir · Journal of Islamic Business and Management · 2018 · 28 citations · Full text
Business, Marketing, Banking +10
Predicting Video Game Addiction Through the Dimensions of Consumer Video Game Engagement: Quantitative and Cross-sectional Study
Amir Zaib Abbasi, Umair Rehman, Zahra Afaq et al. · JMIR Serious Games · 2021 · 18 citations · Full text
Social Sciences, Behavioral Sciences, Psychology +10
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