Concepedia

Maizaitulaidawati Md Husin

MM

25

Publications

1.1K

Citations

16

H-Index

2013

Active since

Affiliations

University of Technology Malaysia(Current)

University of Malaya

University of Kurdistan

International Islamic University Malaysia

Bahria University

Maizaitulaidawati Md Husin is an author at University of Technology Malaysia specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionBusiness StrategyBehavioral Decision MakingBrandingPsychology

Publications per year

2013–2024

25

Publications

25

COVID-19 and e-wallet usage intention: A multigroup analysis between Indonesia and Malaysia

Hendy Mustiko Aji, Izra Berakon, Maizaitulaidawati Md Husin · Cogent Business & Management · 2020 · 275 citations · Full text

Factors that influence individuals’ intentions to purchase family takaful mediating role of perceived trust

Shahab Aziz, Maizaitulaidawati Md Husin, Nazimah Hussin et al. · Asia Pacific Journal of Marketing and Logistics · 2019 · 124 citations

Behavioral Decision Making, Family Takaful, Social Psychology +19

Do Muslims intend to participate in Islamic insurance?

Maizaitulaidawati Md Husin, Asmak Ab Rahman · Journal of Islamic accounting and business research · 2016 · 97 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +21

The roles of mass media, word of mouth and subjective norm in family <i>takaful</i> purchase intention

Maizaitulaidawati Md Husin, Noraini Ismail, Asmak Ab Rahman · Journal of Islamic marketing · 2016 · 92 citations

Digital Marketing, Consumer Study, Consumer Research +21

Predicting intention to participate in family takaful scheme using decomposed theory of planned behaviour

Maizaitulaidawati Md Husin, Asmak Ab Rahman · International Journal of Social Economics · 2016 · 71 citations

Family Medicine, Family Involvement, Behavioral Decision Making +18

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