Concepedia

Yemima Amitay

YA

1

Publications

12

Citations

1

H-Index

2020

Active since

Yemima Amitay is an author specializing in brand awareness, marketing communication, and brand equity.

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Publications per year

2020–2020

1

Publications

1

The Impact of Celebgram Endorsement on Purchase Intention: The Mediating Effects of Customer Attitude and Brand Awareness

Yemima Amitay, Hery Winoto Tj, Saparso et al. · 2020 · 12 citations · Full text

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