2
Publications
26
Citations
2
H-Index
2020
Active since
Affiliations
Krida Wacana Christian University(Current)
Saparso is an author at Krida Wacana Christian University specializing in consumer behavior, management, and brand equity.
Top concepts
BusinessMarketingManagementAdvertisingBrand EquityCommunicationBrand AwarenessConsumer BehaviorConsumer ResearchPurchase Intention
Publications per year
2020–2021
2
2
Rows per page
1–2 of 2