Concepedia

Zixuan Cheng

ZC

Statistics

Publications

2

Citations

30

H-Index

2

Active since

2021

Affiliations

University of San Diego(Current)

King's College School

King's College London

Zixuan Cheng is an author at University of San Diego specializing in social marketing, interactive marketing, and sales management.

Top concepts

Publications per year

2021–2022

2

Publications

2

Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers

Zixuan Cheng, Kirk Plangger, Feng Cai et al. · European Journal of Marketing · 2022 · 18 citations · Full text

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Exploring the Value Of Shoppable Live Advertising

Kirk Plangger, Zixuan Cheng, Jianyu Hao et al. · Journal of Advertising Research · 2021 · 12 citations

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