Concepedia

Michael Yost

MY

Statistics

Publications

2

Citations

46

H-Index

2

Active since

1983

Affiliations

Trinity University(Current)

Michael Yost is an author at Trinity University specializing in marketing strategy, marketing communication, and interactive marketing.

Top concepts

Publications per year

1983–1995

2

Publications

2

Tangible Evidence in Marketing a Service

Michael Yost, Stephen L. Tucker · Journal of Marketing for HIGHER EDUCATION · 1995 · 35 citations

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Fourier analyses: A mathematical and geometric explanation

Michael Yost, Richard A. Cooper, Frederick J. Bremner · Behavior Research Methods & Instrumentation · 1983 · 11 citations · Full text

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