Concepedia

Tom Blackett

TB

5

Publications

399

Citations

5

H-Index

1988

Active since

Affiliations

Hillenbrand (United States)(Current)

Tom Blackett is an author at Hillenbrand (United States) specializing in brand equity, management, and marketing.

Top concepts

Publications per year

1988–2001

5

Publications

5

Co-branding — the science of alliance

Tom Blackett, Nick Russell · Journal of Brand Management · 2000 · 166 citations

, , +8

‘Creating Powerful Brands’

Tom Blackett · Journal of Brand Management · 1995 · 156 citations

, , +10

Brand medicine: Use and future potential of branding in pharmaceutical markets

Tom Blackett, T E HARRISON · Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing · 2001 · 36 citations

The Valuation of Brands

Tom Blackett · Marketing Intelligence & Planning · 1991 · 30 citations

, , +14

RESEARCHING BRAND NAMES

Tom Blackett · Marketing Intelligence & Planning · 1988 · 11 citations

, , +16

Rows per page

1–5 of 5