Concepedia

Drew Rivers

DR

4

Publications

154

Citations

4

H-Index

2001

Active since

Affiliations

North Carolina State University(Current)

University of North Carolina at Charlotte

Drew Rivers is an author at North Carolina State University specializing in management, business, and human resource management.

Top concepts

BusinessManagementHuman ResourcesOrganizational BehaviorCultureBrandingStrategyEducationMarketingInnovation

Publications per year

2001–2020

4

Publications

4

Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation

Yeqing Bao, Alan T. Shao, Drew Rivers · Journal of Advertising Research · 2008 · 60 citations

Consumer Uncertainty, Digital Marketing, Brand Strategy +21

TQM: the role of leadership and culture

Kim Buch, Drew Rivers · Leadership & Organization Development Journal · 2001 · 54 citations

Total Quality Management, Culture, Employee Job Satisfaction +14

Examining Question and Context Effects in Organization Survey Data Using Item Response Theory

Drew Rivers, Adam W. Meade, W. Lou Fuller · Organizational Research Methods · 2008 · 28 citations

Measurement Artifacts, Item Response Theory, Psychometrics +18

A policy mix experiment to promote start-up success: exploratory evaluation of the NSF Small Business Innovation Research (SBIR)/Industry University Cooperative Research Center (IUCRC) membership supplement

Denis O. Gray, Lindsey McGowen, Timothy L. Michaelis et al. · The Journal of Technology Transfer · 2020 · 12 citations

Innovation Evaluation, Entrepreneurial Innovation, Innovation Study +13

Rows per page

1–4 of 4