Concepedia
Statistics
Publications
6
Citations
534
H-Index
Active since
2011
Affiliations
Florida International University(Current)
Rochester Institute of Technology
Arizona State University
Alexandra Aguirre‐Rodriguez is an author at Florida International University specializing in marketing, consumer behavior, and business.
Publications per year
2011–2022
Moderators of the self-congruity effect on consumer decision-making: A meta-analysis
Alexandra Aguirre‐Rodriguez, Michael Bošnjak, M. Joseph Sirgy · Journal of Business Research · 2011 · 307 citations
Business, Marketing, Psychology +14
The Effect of Consumer Persuasion Knowledge on Scarcity Appeal Persuasiveness
Alexandra Aguirre‐Rodriguez · Journal of Advertising · 2013 · 108 citations
Business, Communication, Marketing +14
Cultural Factors That Impact Brand Personification Strategy Effectiveness
Alexandra Aguirre‐Rodriguez · Psychology and Marketing · 2013 · 65 citations
Business, Marketing, Marketing Management +14
The impact of consumer avatars in Internet retailing on self-congruity with brands
Alexandra Aguirre‐Rodriguez, Adriana M. Bóveda-Lambie, Paul W. Miniard · Marketing Letters · 2014 · 22 citations
Business, Marketing, Social Psychology +12
Exploring ethnic consumer response to crossover brand extensions
Alexandra Aguirre‐Rodriguez, Adriana M. Bóveda-Lambie, Detra Y. Montoya · Journal of Business Research · 2013 · 21 citations
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