Concepedia

Adriana M. Bóveda-Lambie

AM

Statistics

Publications

2

Citations

43

H-Index

2

Active since

2013

Affiliations

Florida International University(Current)

Rochester Institute of Technology

Adriana M. Bóveda-Lambie is an author at Florida International University specializing in brand associations, consumer behavior, and business.

Publications per year

2013–2014

2

Publications

2

The impact of consumer avatars in Internet retailing on self-congruity with brands

Alexandra Aguirre‐Rodriguez, Adriana M. Bóveda-Lambie, Paul W. Miniard · Marketing Letters · 2014 · 22 citations

, , +12

Exploring ethnic consumer response to crossover brand extensions

Alexandra Aguirre‐Rodriguez, Adriana M. Bóveda-Lambie, Detra Y. Montoya · Journal of Business Research · 2013 · 21 citations

, , +14

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