Myriam Martínez‐Fiestas

Together or separately? Direct and synergistic effects of Effectuation and Causation on innovation in technology-based SMEs

Jessica Alzamora-Ruiz, Marı́a del Mar Fuentes Fuentes, Myriam Martínez‐Fiestas · International Entrepreneurship and Management Journal · 2021 · 56 citations

Management, Innovation Management, Technology Management +10

A Psychophysiological Approach For Measuring Response to Messaging

Myriam Martínez‐Fiestas, María Isabel Viedma del Jesús, Juan Sánchez‐Fernández et al. · Journal of Advertising Research · 2015 · 49 citations

Business, Behavioral Sciences, Psychology +17

Neural effects of environmental advertising: An fMRI analysis of voice age and temporal framing

Luis‐Alberto Casado‐Aranda, Myriam Martínez‐Fiestas, Juan Sánchez‐Fernández · Journal of Environmental Management · 2017 · 38 citations

Social Sciences, Neuroscience, Psychology +17

The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study

Diego Gómez-Carmona, Francisco Muñoz‐Leiva, Francisco Liébana‐Cabanillas et al. · Environmental Communication · 2021 · 38 citations

Business, Marketing, Marketing Management +17

The processing of price during purchase decision making: Are there neural differences among prosocial and non-prosocial consumers?

Carlos Alberto Guerrero Medina, Myriam Martínez‐Fiestas, María Isabel Viedma-del-Jesús · Journal of Cleaner Production · 2020 · 35 citations · Full text

Life Sciences, Neuroscience, Psychology +11