Concepedia

Carlos Alberto Guerrero Medina

CA

Statistics

Publications

2

Citations

67

H-Index

2

Active since

2020

Affiliations

Esan University(Current)

Universidad de Granada

Carlos Alberto Guerrero Medina is an author at Esan University specializing in psychology, consumer behavior, and csr responsiveness.

ORCID

Publications per year

2020–2021

2

Publications

2

The processing of price during purchase decision making: Are there neural differences among prosocial and non-prosocial consumers?

Carlos Alberto Guerrero Medina, Myriam Martínez‐Fiestas, María Isabel Viedma-del-Jesús · Journal of Cleaner Production · 2020 · 35 citations · Full text

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Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages

Carlos Alberto Guerrero Medina, Myriam Martínez‐Fiestas, Juan Sánchez‐Fernández · Journal of Business Research · 2021 · 32 citations

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