Diego Gómez-Carmona

Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology

Francisco Muñoz‐Leiva, Janet Hernández‐Méndez, Diego Gómez-Carmona · Physiology & Behavior · 2018 · 136 citations

Marketing, Online Customer Behavior, Social Media +15

Human Taste-Perception: Brain Computer Interface (BCI) and Its Application as an Engineering Tool for Taste-Driven Sensory Studies

Diego Gómez-Carmona, R. Mahendran · Food Engineering Reviews · 2022 · 45 citations

Electronic Tongue, Cognitive Science, Cognitive Neuroscience +15

The effect of the wine tourism experience

Diego Gómez-Carmona, Alberto Paramio, Serafín Jesús Cruces Montes et al. · Journal of Destination Marketing & Management · 2023 · 38 citations · Full text

The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study

Diego Gómez-Carmona, Francisco Muñoz‐Leiva, Francisco Liébana‐Cabanillas et al. · Environmental Communication · 2021 · 33 citations

Smart tourism destinations really make sustainable cities: Benidorm as a case study

Alexander Aguirre Montero, Antonio Zayas García, Diego Gómez-Carmona et al. · International Journal of Tourism Cities · 2022 · 29 citations · Full text

Tourism Performance, Tourism Supply, Engineering +24