Concepedia

Janet Hernández‐Méndez

JH

8

Publications

662

Citations

8

H-Index

2012

Active since

Affiliations

Universidad de Granada(Current)

Universidad de La Laguna

Janet Hernández‐Méndez is an author at Universidad de Granada specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementTourismCommunicationInteractive MarketingBusinessAdvertisingSocial MediaConsumer BehaviorConsumer Research

Publications per year

2012–2024

8

Publications

8

The influence of e-word-of-mouth on travel decision-making: consumer profiles

Janet Hernández‐Méndez, Francisco Muñoz‐Leiva, Juan Sánchez‐Fernández · Current Issues in Tourism · 2013 · 167 citations

Customer Satisfaction, Consumer Research, Social Influence +19

Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology

Francisco Muñoz‐Leiva, Janet Hernández‐Méndez, Diego Gómez-Carmona · Physiology & Behavior · 2018 · 136 citations

Marketing, Online Customer Behavior, Social Media +15

What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists

Janet Hernández‐Méndez, Francisco Muñoz‐Leiva · Computers in Human Behavior · 2015 · 133 citations

Destination Marketing, Advertising, Etourism 2.0 +12

Generalising user behaviour in online travel sites through the Travel 2.0 website acceptance model

Francisco Muñoz‐Leiva, Janet Hernández‐Méndez, Juan Sánchez‐Fernández · Online Information Review · 2012 · 117 citations

Customer Satisfaction, Digital Marketing, Travel Behavior +24

Influencer marketing in the promotion of tourist destinations: mega, macro and micro-influencers

Janet Hernández‐Méndez, Nisamar Baute Díaz · Current Issues in Tourism · 2023 · 45 citations

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