Concepedia

Nisamar Baute Díaz

NB

5

Publications

100

Citations

5

H-Index

2019

Active since

Affiliations

Universidad de La Laguna(Current)

Nisamar Baute Díaz is an author at Universidad de La Laguna specializing in interactive marketing, guest experience, and user experience.

Top concepts

BusinessMarketingUser ExperienceGuest ExperienceSocial InfluenceConsumer ResearchCustomer SatisfactionInteractive MarketingHospitality ManagementArts

Publications per year

2019–2024

5

Publications

5

Influencer marketing in the promotion of tourist destinations: mega, macro and micro-influencers

Janet Hernández‐Méndez, Nisamar Baute Díaz · Current Issues in Tourism · 2023 · 45 citations

Interaction and reputation in Airbnb: an exploratory analysis

Nisamar Baute Díaz, Desiderio Gutiérrez Taño, Ricardo Jesús Díaz Armas · International Journal of Culture Tourism and Hospitality Research · 2019 · 18 citations

Airbnb Platform, Customer Satisfaction, Reputation Management +23

What drives guests to misreport their experiences on Airbnb? A structural equation modelling approach

Nisamar Baute Díaz, Desiderio Gutiérrez Taño, Ricardo Jesús Díaz Armas · Current Issues in Tourism · 2020 · 15 citations

Customer Experience, Customer Satisfaction, Tourist Experience +24

New Models for Collaborative Consumption: The Role of Consumer Attitudes Among Millennials

Francisco J. García‐Rodríguez, Desiderio Gutiérrez Taño, Inés Ruiz-Rosa et al. · SAGE Open · 2022 · 11 citations · Full text

The effectiveness of virtual versus human influencer marketing for tourism destinations

Janet Hernández‐Méndez, Nisamar Baute Díaz, Desiderio Gutiérrez Taño · Journal Of Vacation Marketing · 2024 · 11 citations

Rows per page

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