Concepedia
Statistics
Publications
9
Citations
254
H-Index
Active since
2013
Affiliations
NEOMA Business School(Current)
Fundação Getulio Vargas
Pontificia Universidad Católica de Chile
ESSCA School of Management
Maria Carolina Zanette is an author at NEOMA Business School specializing in social sciences, gender identity, and feminist theory.
Top concepts
Social SciencesArtsGenderCultureFashionLanguageMarketingBody ImageManagementSocial Media
Publications per year
2013–2022
From the corset to Spanx: shapewear as a marketplace icon
Maria Carolina Zanette, Daiane Scaraboto · Consumption Markets & Culture · 2018 · 46 citations
User-centered Design, Social Sciences, Model (Person) +22
“To Spanx or not to Spanx”: How objects that carry contradictory institutional logics trigger identity conflict for consumers
Maria Carolina Zanette, Daiane Scaraboto · Journal of Business Research · 2019 · 42 citations
Marketing, Spanx ”, Social Identity +13
Women’s Consumption of Pornography: Pleasure, Contestation, and Empowerment
Athanasia Daskalopoulou, Maria Carolina Zanette · Sociology · 2020 · 41 citations · Full text
Homosexuality, Queer Theory, Queer Study +19
Looking good or feeling good? The dual role of the body in the taste transformation process
Marina Henriques Viotto, Maria Carolina Zanette, Eliane Pereira Zamith Brito · Consumption Markets & Culture · 2020 · 37 citations
Affective Neuroscience, Sensory Science, Social Sciences +21
Fashionable subjects and complicity resistance: power, subjectification, and bounded resistance in the context of plus-size consumers
Maria Carolina Zanette, Eliane Pereira Zamith Brito · Consumption Markets & Culture · 2018 · 27 citations
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