Concepedia

Longinos Marín Rives

LM

16

Publications

1.8K

Citations

12

H-Index

2006

Active since

Affiliations

Universidad de Murcia(Current)

Longinos Marín Rives is an author at Universidad de Murcia specializing in management, business, and consumer behavior.

Top concepts

ManagementBusinessMarketingConsumer BehaviorConsumer ResearchSocial ResponsibilityCorporate Social ResponsibilityCorporate SustainabilitySocial IdentityBrand Management

Publications per year

2006–2021

16

Publications

16

The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior

Longinos Marín Rives, Salvador Ruíz de Maya, Alicia Rubio Bañón · Journal of Business Ethics · 2008 · 638 citations

Social Identity, Socially Responsible Product, Consumer Study +11

“I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility

Longinos Marín Rives, Salvador Ruíz de Maya · Journal of Business Ethics · 2006 · 429 citations

Social Identity, Socially Responsible Product, Consumer Culture +11

Competitiveness as a Strategic Outcome of Corporate Social Responsibility

Longinos Marín Rives, Alicia Rubio Bañón, Salvador Ruíz de Maya · Corporate Social Responsibility and Environmental Management · 2012 · 162 citations

Firm Performance, Corporate Strategy, Management +14

Determinants of Consumer Attributions of Corporate Social Responsibility

Longinos Marín Rives, Pedro J. Cuestas, Sergio Román · Journal of Business Ethics · 2015 · 152 citations

Socially Responsible Product, Consumer Attributions, Management +7

Doing Good and Different! The Mediation Effect of Innovation and Investment on the Influence of CSR on Competitiveness

Longinos Marín Rives, Pedro Juan Martín, Alicia Rubio Bañón · Corporate Social Responsibility and Environmental Management · 2017 · 107 citations

Firm Performance, Innovation Management, Competitive Advantage +19

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