Concepedia

Chad Goebert

CG

Statistics

Publications

5

Citations

159

H-Index

5

Active since

2018

Affiliations

Virginia Commonwealth University(Current)

Merrimack College

Chad Goebert is an author at Virginia Commonwealth University specializing in marketing, sport event marketing, and business.

Publications per year

2018–2024

5

Publications

5

A new reality: Fan perceptions of augmented reality readiness in sport marketing

Chad Goebert, Gregory Greenhalgh · Computers in Human Behavior · 2019 · 102 citations · Full text

Business, Marketing, Marketing Management +7

Augmented Reality in Sport Marketing

Chad Goebert · Sports Innovation Journal · 2020 · 22 citations · Full text

Business, Marketing, Marketing Management +7

Sport spectatorship in a virtual environment: how sensory experiences impact consumption intentions

Kyu-soo Chung, Chad Goebert, John D. Johnson · International Journal of Sports Marketing and Sponsorship · 2024 · 15 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +15

Measuring Fantasy Team and Favorite Team Interactivity Through Implicit Association

Brendan Dwyer, Ben Larkin, Chad Goebert · Communication & Sport · 2018 · 10 citations

Social Sciences, Marketing, Psychology +11

Man or Machine: Fantasy Football and Dehumanization of Professional Athletes

Ben Larkin, Brendan Dwyer, Chad Goebert · Journal of Sport Management · 2020 · 10 citations

Social Sciences, Economics, Psychology +10

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