Concepedia

Kyu-soo Chung

KC

Statistics

Publications

6

Citations

114

H-Index

6

Active since

2013

Affiliations

Kennesaw State University(Current)

Kyu-soo Chung is an author at Kennesaw State University specializing in psychology, consumer behavior, and social sciences.

Publications per year

2013–2024

6

Publications

6

Which Senses Matter More? The Impact of Our Senses on Team Identity and Team Loyalty

Seung Hwan Lee, Bob Heere, Kyu-soo Chung · Sport Marketing Quarterly · 2013 · 45 citations · Full text

Management, Marketing, Marketing Management +10

The effects of sensory stimuli on motorsports spectators

Kyu-soo Chung, Dong Soo Ryu, B. Christine Green et al. · International Journal of Sports Marketing and Sponsorship · 2015 · 18 citations

Social Sciences, Psychology, Social Psychology +15

Sport spectatorship in a virtual environment: how sensory experiences impact consumption intentions

Kyu-soo Chung, Chad Goebert, John D. Johnson · International Journal of Sports Marketing and Sponsorship · 2024 · 15 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +15

The effects of prior affect and sensory stimuli on motorsport spectators’ in-the-moment experiences

Kyu-soo Chung, Dong Soo Ryu, Seung Hwan Lee · International Journal of Sports Marketing and Sponsorship · 2016 · 13 citations

Social Sciences, Marketing, Psychology +15

Korean MLB players: the effects of motives and identification on fan loyalty

Kyu-soo Chung, Christopher C. Brown, Jennifer M. Willett · Sport Business and Management An International Journal · 2019 · 13 citations

Social Sciences, Psychology, Consumer Behavior +12

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