Monika Sirothiya

Mediating Role of Job Satisfaction on Turnover Intentions and Job Mismatch Among Millennial Employees in Bengaluru

Chandan Chavadi, Monika Sirothiya, M R Vishwanatha · Business Perspectives and Research · 2021 · 56 citations

Job Analysis, Customer Satisfaction, Job Satisfaction +14

Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response

Chandan Chavadi, Monika Sirothiya, Sindhu R. Menon et al. · Vikalpa The Journal for Decision Makers · 2023 · 23 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +24

Modelling the Effects of Creative Advertisements on Consumers: An Empirical Study

Chandan Chavadi, M. Arul, Monika Sirothiya · Vision The Journal of Business Perspective · 2020 · 14 citations

Customer Satisfaction, Creative Advertisements, Targeted Advertising +17

Modelling the Effects of Brand Placements in Movies: An Investigative Study of Event Type and Placement Type

Chandan Chavadi, Sindhu R. Menon, Monika Sirothiya · Vision The Journal of Business Perspective · 2019 · 13 citations · Full text

Customer Satisfaction, Entertainment Event, Advertising +13

Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective

Chandan Chavadi, Monika Sirothiya, Vishwanatha M.R. et al. · IIM Kozhikode Society & Management Review · 2021 · 11 citations