Concepedia
1
Publications
11
Citations
H-Index
2021
Active since
Affiliations
Presidency University(Current)
Vishwanatha M.R. is an author at Presidency University.
Publications per year
2021–2021
Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective
Chandan Chavadi, Monika Sirothiya, Vishwanatha M.R. et al. · IIM Kozhikode Society & Management Review · 2021 · 11 citations
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