Concepedia

M. Arul

MA

2

Publications

57

Citations

2

H-Index

1977

Active since

Affiliations

Indian Institute of Management Bangalore(Current)

M. Arul is an author at Indian Institute of Management Bangalore specializing in behavioral sciences, marketing, and advertising.

Top concepts

Behavioral ScienceBiasEducationMarketingCreativityManagementPersuasionPsychologyAdvertisingCommunication

Publications per year

1977–2020

2

Publications

2

Measurement of attitudes

M. Arul, Sasi Misra · RePEc: Research Papers in Economics · 1977 · 43 citations

Social Psychology, Education, Psychometrics +17

Modelling the Effects of Creative Advertisements on Consumers: An Empirical Study

Chandan Chavadi, M. Arul, Monika Sirothiya · Vision The Journal of Business Perspective · 2020 · 14 citations

Customer Satisfaction, Creative Advertisements, Targeted Advertising +17

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