Concepedia

Michelle B. Kunz

MB

10

Publications

393

Citations

10

H-Index

1997

Active since

Affiliations

Morehead State University(Current)

Utah Valley University

Michelle B. Kunz is an author at Morehead State University specializing in management, interactive marketing, and marketing.

Top concepts

ManagementMarketingInteractive MarketingBusinessConsumer BehaviorConsumer ResearchCustomer SatisfactionEducationE-learningAdvertising

Publications per year

1997–2020

10

Publications

10

Conceptualization and Measurement of Perceived Risk in Online Shopping

Ahmad Hassan, Michelle B. Kunz, Allison W. Pearson et al. · ScholarWorks - MoreheadState (Morehead State University) · 2006 · 88 citations · Full text

Customer Satisfaction, Online Customer Behavior, Interactive Marketing +8

Health Care and Social Media: Building Relationships via Social Networks

Brittany A. Hackworth, Michelle B. Kunz · ScholarWorks - MoreheadState (Morehead State University) · 2011 · 79 citations · Full text

The Effects of Background Music on Consumer Responses in a High-end Supermarket

Irena Vida, Claude Obadia, Michelle B. Kunz · The International Review of Retail Distribution and Consumer Research · 2007 · 78 citations

Music, Customer Satisfaction, Consumer Study +17

Are Consumers Following Retailers to Social Networks

Michelle B. Kunz, Brittany A. Hackworth · ScholarWorks - MoreheadState (Morehead State University) · 2011 · 33 citations · Full text

Online learning in schools of business: The impact of quality assurance measures

Maureen Snow Andrade, Ronald Mellado Miller, Michelle B. Kunz et al. · Journal of Education for Business · 2019 · 32 citations

Total Quality Management, Learning Management System, E-learning +15

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