Yanli Jia

Physical proximity increases persuasive effectiveness through visual imagery

Yanli Jia, Yunhui Huang, Robert S. Wyer et al. · Journal of Consumer Psychology · 2017 · 51 citations

When rich pictorial information backfires: The interactive effects of pictures and psychological distance on evaluations of tourism products

Yanli Jia, Jun Ouyang, Qiang Guo · Tourism Management · 2021 · 45 citations

Psychological Distance, User Perception, Advertising +10

Understanding microblogging continuance intention

Kristijan Mirkovski, Yanli Jia, Libo Liu et al. · Information Technology and People · 2018 · 42 citations

Digital Marketing, Online Communication, Online Communities +29

Do consumers always follow “useful” reviews? The interaction effect of review valence and review usefulness on consumers' purchase decisions

Yanli Jia, Ivy L.B. Liu · Journal of the Association for Information Science and Technology · 2018 · 41 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +16

The Effects of Physical Distance from a Brand Extension on the Impact of Brand‐Extension Fit

Yunhui Huang, Yanli Jia, Robert S. Wyer · Psychology and Marketing · 2016 · 34 citations

Consumer Uncertainty, Consumer Study, Brand Strategy +19