Emmanuel Arthur

The impact of effective customer relationship management (CRM) on repurchase: A case study of (GOLDEN TULIP) hotel (ACCRA-GHANA)

George Kofi Amoako, Emmanuel Arthur, B Christiana et al. · African Journal of Marketing Management · 2012 · 36 citations · Full text

Total Quality Management, Relationship Marketing, Customer Satisfaction +15

Commitment, trust, relative dependence, and customer loyalty in the B2B setting: the role of customer satisfaction

Emmanuel Arthur, George Cudjoe Agbemabiese, George Kofi Amoako et al. · Journal of Business and Industrial Marketing · 2023 · 21 citations

Customer Satisfaction, Business-to-business Research, Consumer Research +19

Entrepreneurial orientation, social media and SME performance: an emerging economy perspective

Patrick Amfo Anim, Emmanuel Arthur, George Kofi Amoako · Asia-Pacific Journal of Business Administration · 2023 · 18 citations

Digital Marketing, Sme Performance, Social Media Adoption +19

The impact of social media marketing on brand equity - A perspective of the telecommunication industry in Ghana

George Kofi Amoako, Bernard Okpattah, Emmanuel Arthur · Journal of Business & Retail Management Research · 2019 · 10 citations · Full text