Steve Gisbourne

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Active since

1991

Affiliations

Steve Gisbourne is an author at University of Manchester specializing in strategic decision-making, decision support frameworks, and competitive analysis.

Publications per year

1991–1993

Publications

Modeling Strategic Decision Making and Performance Measurements at ICI Pharmaceuticals

G. Islei, Geoff Lockett, Barry Cox et al. · INFORMS Journal on Applied Analytics · 1991 · 41 citations

Business, Information Systems, Strategic Management +9

Market Analysis via Judgemental Modelling: An Applicationin the UK Chemical Industry

Pete Naudé, Geoff Lockett, Steve Gisbourne · European Journal of Marketing · 1993 · 17 citations

Management, Marketing, Marketing Management +17

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