Concepedia
1
Publications
16
Citations
H-Index
2023
Active since
Affiliations
University of Bern(Current)
Daniel Matyas is an author at University of Bern.
Publications per year
2023–2023
Hype or opportunity? Tokenization as engagement platform in sport marketing
Pascal Stegmann, Daniel Matyas, Tim Ströbel · International Journal of Sports Marketing and Sponsorship · 2023 · 16 citations
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