Tim Ströbel

Is it really all about money? A study on incentives in elite team sports

Christopher Maier, Herbert Woratschek, Tim Ströbel et al. · European Sport Management Quarterly · 2016 · 37 citations · Full text

Game Theory, Sports Sponsorship, Sports Managers +25

Exploring new routes within brand research in sport management: directions and methodological approaches

Tim Ströbel, Claas Christian Germelmann · European Sport Management Quarterly · 2020 · 33 citations

Brand Equity, New Routes, Mature Field +11

Innovations in Sport Management: The Role of Motivations and Value Cocreation at Public Viewing Events

Herbert Woratschek, Christian Durchholz, Christopher Maier et al. · Event Management · 2017 · 28 citations

Globalization Of Sport, Sports Consumption, Media Studies +18

How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets

Mario Kaiser, Tim Ströbel, Herbert Woratschek et al. · European Sport Management Quarterly · 2018 · 27 citations

Empowerment of human brands: Brand meaning co-creation on digital engagement platforms

Matthias Anderski, Lars Griebel, Pascal Stegmann et al. · Journal of Business Research · 2023 · 27 citations

Digital Engagement Platforms, Advertising, Brand Equity +13