Concepedia

Pascal Stegmann

PS

4

Publications

68

Citations

4

H-Index

2021

Active since

Affiliations

University of Bern(Current)

University of Bayreuth

Pascal Stegmann is an author at University of Bern specializing in physical fitness, sports marketing, and social skills.

Top concepts

DanceHealthBusinessCoachingEducationMarketingManagementAdvertisingBrand EquitySocial Skills

Publications per year

2021–2023

4

Publications

4

Empowerment of human brands: Brand meaning co-creation on digital engagement platforms

Matthias Anderski, Lars Griebel, Pascal Stegmann et al. · Journal of Business Research · 2023 · 27 citations

Digital Engagement Platforms, Advertising, Brand Equity +13

Hype or opportunity? Tokenization as engagement platform in sport marketing

Pascal Stegmann, Daniel Matyas, Tim Ströbel · International Journal of Sports Marketing and Sponsorship · 2023 · 16 citations

Successful talent development in popular game sports in Switzerland: The case of ice hockey

Pascal Stegmann, Roland Sieghartsleitner, Claudia Zuber et al. · International Journal of Sports Science & Coaching · 2021 · 15 citations

Physical Activity, Specialized Sampling Model, Education +23

Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE)

Lars Brand, Pascal Stegmann, Tim Ströbel · European Sport Management Quarterly · 2023 · 10 citations

Rows per page

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