Concepedia
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Publications
1
Citations
46
H-Index
Active since
2017
Affiliations
Ludwig-Maximilians-Universität München(Current)
Marina Kull is an author at Ludwig-Maximilians-Universität München specializing in media marketing, social sciences, and motivation.
Top concepts
MarketingManagementMotivationSocial MediaCommunicationMedia MarketingSocial SciencesSocial InfluenceConsumer BehaviorConsumer Research
Publications per year
2017–2017
Exploring the impact of rewarded social media engagement in loyalty programs
Lena-Marie Rehnen, Silke Bartsch, Marina Kull et al. · Journal of service management · 2017 · 46 citations
Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +22
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