Concepedia

Niek Althuizen

NA

16

Publications

802

Citations

13

H-Index

2006

Active since

Affiliations

École Supérieure des Sciences Économiques et Commerciales(Current)

Montpellier Business School

Erasmus University Rotterdam

Sungkyunkwan University

CY Cergy Paris Université

Niek Althuizen is an author at École Supérieure des Sciences Économiques et Commerciales specializing in management, marketing, and creativity.

Top concepts

ManagementMarketingCreativitySocial SciencesArtsDesignCognitive ScienceConsumer ResearchCognitionEducation

Publications per year

2006–2022

16

Publications

16

Brand activism: Does courting controversy help or hurt a brand?

Sourjo Mukherjee, Niek Althuizen · International Journal of Research in Marketing · 2020 · 287 citations · Full text

Brand Equity, Management, Consumer Research +8

“Notable” or “Not Able”

Stoyan V. Sgourev, Niek Althuizen · American Sociological Review · 2014 · 72 citations

Music Psychology, Visual Arts, Social Sciences +17

The Validity of Two Brief Measures of Creative Ability

Niek Althuizen, Berend Wierenga, John R. Rossiter · Creativity Research Journal · 2010 · 69 citations

Cognitive Science, Creative Computing, Creativity +15

The Effects of IT-Enabled Cognitive Stimulation Tools on Creative Problem Solving: A Dual Pathway to Creativity

Niek Althuizen, Astrid Reichel · Journal of Management Information Systems · 2016 · 57 citations

Creative Problem Solving, Dual Pathway, Cognitive Science +15

Analogical Reasoning as a Decision Support Principle for Weakly-Structured Marketing Problems

Niek Althuizen · Data Archiving and Networked Services (DANS) · 2006 · 51 citations · Full text

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