Concepedia
Statistics
Publications
9
Citations
293
H-Index
Active since
2013
Affiliations
Stanford University(Current)
Universidade Nova de Lisboa
University of Maryland, College Park
Pedro M. Gardete is an author at Stanford University specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessEconomicsConsumer ResearchAdvertisingConsumer BehaviorConsumer UncertaintyMarket DesignSocial Influence
Publications per year
2013–2020
Television ad-skipping, consumption complementarities and the consumer demand for advertising
Anna Tuchman, Harikesh S. Nair, Pedro M. Gardete · Quantitative Marketing and Economics · 2017 · 63 citations
Economics, Consumer Economics, Advertising +10
Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
Pedro M. Gardete · Marketing Science · 2013 · 56 citations
Economics, Advertising, Cheap-talk Model +15
Prepurchase Information Acquisition and Credible Advertising
Pedro M. Gardete, Liang Guo · Management Science · 2020 · 31 citations · Full text
Consumer Uncertainty, Consumer Research, Valuation Heterogeneity +17
Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications
Pedro M. Gardete · Journal of Marketing Research · 2015 · 30 citations
Consumer Uncertainty, Consumer Research, Brand Strategy +16
Dynamic effects of price promotions: field evidence, consumer search, and supply-side implications
Andrés Elberg, Pedro M. Gardete, Rosario Macera et al. · Quantitative Marketing and Economics · 2018 · 30 citations · Full text
Economics, Dynamic Effects, Price Formation +9
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