Concepedia

Lauren Copeland

LC

8

Publications

378

Citations

8

H-Index

2018

Active since

Affiliations

Kent State University(Current)

University of Missouri

Lauren Copeland is an author at Kent State University specializing in management, marketing, and brand building.

Top concepts

MarketingManagementFashionBrandingBrand ManagementConsumer BehaviorConsumer ResearchBusinessBrand StrategyClimate Change

Publications per year

2018–2023

8

Publications

8

Social media and Chinese consumers’ environmentally sustainable apparel purchase intentions

Li Zhao, Stacy Lee, Lauren Copeland · Asia Pacific Journal of Marketing and Logistics · 2019 · 164 citations

Sustainable Consumption, Green Marketing, Digital Marketing +21

Consumer relationship with pro-environmental apparel brands: effect of knowledge, skepticism and brand familiarity

Lauren Copeland, Gargi Bhaduri · Journal of Product & Brand Management · 2019 · 71 citations

Consumer Uncertainty, Green Marketing, Engineering +22

Instagram and theory of reasoned action: US consumers influence of peers online and purchase intention

Lauren Copeland, Li Zhao · International Journal of Fashion Design Technology and Education · 2020 · 60 citations

Digital Marketing, Consumer Research, Social Marketing +22

Going green? How skepticism and information transparency influence consumers' brand evaluations for familiar and unfamiliar brands

Gargi Bhaduri, Lauren Copeland · Journal of Fashion Marketing and Management · 2020 · 23 citations

Consumer Uncertainty, Green Marketing, Digital Marketing +23

Does Familiarity Matter? Examining Model Familiarity in Instagram Advertisements

Lauren Copeland, Jewon Lyu, Jinhee Han · Journal of Internet Commerce · 2021 · 20 citations

Rows per page

1–5 of 8