Concepedia
Statistics
Publications
7
Citations
180
H-Index
Active since
2002
Affiliations
Indiana University of Pennsylvania(Current)
University of Duisburg-Essen
Parimal Bhagat is an author at Indiana University of Pennsylvania specializing in business, marketing, and social sciences.
Publications per year
2002–2016
Using Eye Tracking to Assess the Impact of Advertising Appeals on Donor Behavior
Charlene Pleger Bebko, Lisa M. Sciulli, Parimal Bhagat · Journal of Nonprofit & Public Sector Marketing · 2014 · 47 citations
Business, Marketing, Psychology +17
The role of price knowledge in consumer product knowledge structures
ROBERT W. LAWSON, Parimal Bhagat · Psychology and Marketing · 2002 · 39 citations
Social Sciences, Business Economics, Economics +12
Understanding gender differences in professional service relationships
Parimal Bhagat, Jerome D. Williams · Journal of Consumer Marketing · 2008 · 35 citations
Business, Marketing, Gender +11
Comparative study of technological innovativeness between individuals in the USA and India
Andreas Klein, Parimal Bhagat · Review of International Business and Strategy · 2016 · 19 citations
Management, Design, Creativity +16
A framework of total value orientation for strategic outsourcing decisions
Parimal Bhagat, Framarz Byramjee, Vincent Taiani · Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness · 2010 · 17 citations
Business, Strategic Management, Strategy +17
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