Clara Isabel Koetz

Managing the customer experience: a beauty retailer deploys all tactics

Clara Isabel Koetz · Journal of Business Strategy · 2018 · 36 citations

Business, Marketing, Marketing Management +17

Nostalgia in online brand communities

Clara Isabel Koetz, John Daniel Tankersley · Journal of Business Strategy · 2016 · 35 citations · Full text

Social Sciences, Communication, Marketing +17

Destigmatisation through social sharing of emotions and empowerment: The case of disabled athletes and consumers of disability sports

Sheila Matson-Barkat, Petya Puncheva‐Michelotti, Clara Isabel Koetz et al. · Journal of Business Research · 2022 · 24 citations

Social Sciences, Social Psychology, Sociology +16

Advertising Spending, Mood and Level of Product Information on Quality Perception

Clara Isabel Koetz, Cristiane Pizzutti dos Santos, Gérard Cliquet · Managerial and Decision Economics · 2015 · 14 citations

Business, Marketing, Marketing Management +12

The influence of network governance mechanisms on the performance of small firms

Douglas Wegner, Clara Isabel Koetz · International Journal of Entrepreneurship and Small Business · 2016 · 14 citations

Management, Corporate Governance, Strategic Management +14