Bee Lian Song

Electronic word-of-mouth in travel social networking sites and young consumers’ purchase intentions: an extended information adoption model

Bee Lian Song, Chee Yoong Liew, Jye Ying Sia et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2021 · 70 citations

Management, Marketing, Tourism Management +16

Business students' perspectives on case method coaching for problem-based learning: impacts on student engagement and learning performance in higher education

Bee Lian Song, Kim Lian Lee, Chee Yoong Liew et al. · Education + Training · 2022 · 36 citations

Education, Higher Education, Teaching +13

The role of social media engagement in building relationship quality and brand performance in higher education marketing

Bee Lian Song, Kim Lian Lee, Chee Yoong Liew et al. · International Journal of Educational Management · 2023 · 36 citations

Business, Higher Education, Marketing +9

Demand for digital skills, skill gaps and graduate employability: Evidence from employers in Malaysia

Poh Kiong Tee, Ling Chai Wong, Morakinyo Dada et al. · F1000Research · 2024 · 36 citations · Full text

Education, Higher Education, Information Technology +13

Immersive live streaming experience in satisfying the learners’ need for self-directed learning

Ree Chan Ho, Bee Lian Song · Interactive Technology and Smart Education · 2021 · 18 citations

Education, Educational Technology, Higher Education +14