Ling Chai Wong

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Publications

Citations

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Active since

2022

Affiliations

Asia Pacific University of Technology & Innovation(Current)

INTI International University

Ling Chai Wong is an author at Asia Pacific University of Technology & Innovation specializing in customer satisfaction, greenwashing, and consumer research.

ORCID

Top concepts

ArtsTrustMarketingManagementAdvertisingGreenwashingCommunicationGreen MarketingMedia MarketingConsumer Behavior

Publications per year

2022–2024

Publications

Demand for digital skills, skill gaps and graduate employability: Evidence from employers in Malaysia

Poh Kiong Tee, Ling Chai Wong, Morakinyo Dada et al. · F1000Research · 2024 · 27 citations · Full text

Trust in Green Advertising: Mediating Role of Environmental Involvement

Poh Kiong Tee, Lim Kim Yew, Chee Pung Ng et al. · International Journal of Academic Research in Business and Social Sciences · 2022 · 22 citations · Full text

Customer Satisfaction, Green Marketing, Greenwashing +18

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