Concepedia

Jye Ying Sia

JY

1

Publications

61

Citations

1

H-Index

2021

Active since

Affiliations

Taylor's University(Current)

Jye Ying Sia is an author at Taylor's University specializing in interactive marketing, consumer engagement, and tourism.

Top concepts

TourismBusinessMarketingManagementSocial MediaCommunicationMedia MarketingConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2021–2021

1

Publications

1

Electronic word-of-mouth in travel social networking sites and young consumers’ purchase intentions: an extended information adoption model

Bee Lian Song, Chee Yoong Liew, Jye Ying Sia et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2021 · 61 citations

Information Adoption, Digital Marketing, Consumer Research +22

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