Concepedia

Dorothea Schaffner

DS

12

Publications

687

Citations

12

H-Index

2006

Active since

Affiliations

Lucerne University of Applied Sciences and Arts(Current)

FHNW University of Applied Sciences and Arts

Cranfield University

University of St.Gallen

Dorothea Schaffner is an author at Lucerne University of Applied Sciences and Arts specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionTourismCommunicationSocial SciencesPersuasion

Publications per year

2006–2020

12

Publications

12

Customer service experiences

Uta Jüttner, Dorothea Schaffner, Katharina Windler et al. · European Journal of Marketing · 2013 · 112 citations

Customer Experience, Customer Satisfaction, Consumer Research +17

Studying bicyclists’ perceived level of safety using a bicycle simulator combined with immersive virtual reality

Mohsen Nazemi, Michael A.B. van Eggermond, Alexander Erath et al. · Accident Analysis & Prevention · 2020 · 77 citations

Kinesiology, Performance Studies, Engineering +9

Brand name influence on brand perception

Michaela Wänke, Andreas Herrmann, Dorothea Schaffner · Psychology and Marketing · 2006 · 75 citations

Customer Satisfaction, Consumer Research, Brand Strategy +19

How to communicate sustainable tourism products to customers: results from a choice experiment

Roger Wehrli, Julianna Priskin, Sascha Demarmels et al. · Current Issues in Tourism · 2014 · 73 citations

Customer Satisfaction, Tourism Management, Digital Marketing +21

Rethinking social psychology and intervention design: A model of energy savings and human behavior

Timo Ohnmacht, Dorothea Schaffner, Christian Weibel et al. · Energy Research & Social Science · 2017 · 71 citations · Full text

Behavioral Sciences, Social Behavior, Social Psychology +11

Rows per page

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