Concepedia

Sascha Demarmels

SD

2

Publications

118

Citations

2

H-Index

2014

Active since

Affiliations

Lucerne University of Applied Sciences and Arts(Current)

Sascha Demarmels is an author at Lucerne University of Applied Sciences and Arts specializing in consumer behavior, communication, and management.

Top concepts

MarketingManagementPersuasionCommunicationConsumer BehaviorConsumer ResearchMarketing CommunicationArtsTourismBusiness

Publications per year

2014–2015

2

Publications

2

How to communicate sustainable tourism products to customers: results from a choice experiment

Roger Wehrli, Julianna Priskin, Sascha Demarmels et al. · Current Issues in Tourism · 2014 · 73 citations

Customer Satisfaction, Tourism Management, Digital Marketing +21

Promoting biodiversity: do consumers prefer feelings, facts, advice or appeals?

Dorothea Schaffner, Sascha Demarmels, Uta Juettner · Journal of Consumer Marketing · 2015 · 45 citations

Consumer Research, Social Marketing, Communication +22

Rows per page

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