Concepedia

Marie‐Christine Lichtlé

ML

Statistics

Publications

4

Citations

266

H-Index

4

Active since

2006

Affiliations

Université de Tours(Current)

Université de Montpellier

Université de Bourgogne

Marie‐Christine Lichtlé is an author at Université de Tours specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingConsumer BehaviorCustomer SatisfactionEmotionBrandingBusinessPsychology

Publications per year

2006–2014

4

Publications

4

The effect of an advertisement’s colour on emotions evoked by attitude towards the ad

Marie‐Christine Lichtlé · International Journal of Advertising · 2007 · 115 citations

The role of value in services: a study in a retail environment

Patrice Cottet, Marie‐Christine Lichtlé, V. Plichon · Journal of Consumer Marketing · 2006 · 109 citations

Customer Experience, Customer Satisfaction, Value Theory +16

Emotions experienced in retail outlets: A proposed measurement scale

Marie‐Christine Lichtlé, V. Plichon · Recherche et Applications en Marketing (English Edition) · 2014 · 25 citations

Customer Experience, Customer Satisfaction, Affective Design +19

The Influence of the Perceived Age of the Model Shown in an Ad on the Effectiveness of Advertising

Corinne Chevalier, Marie‐Christine Lichtlé · Recherche et Applications en Marketing (English Edition) · 2012 · 17 citations

Consumer Uncertainty, Digital Marketing, Consumer Study +20

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