Concepedia

Corinne Chevalier

CC

Statistics

Publications

3

Citations

90

H-Index

3

Active since

2012

Affiliations

Université Paris-Sud(Current)

Corinne Chevalier is an author at Université Paris-Sud specializing in marketing insights, management, and marketing.

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Top concepts

Publications per year

2012–2018

3

Publications

3

Marketing travel services to senior consumers

Delphine Serre, Corinne Chevalier · Journal of Consumer Marketing · 2012 · 62 citations

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The Influence of the Perceived Age of the Model Shown in an Ad on the Effectiveness of Advertising

Corinne Chevalier, Marie‐Christine Lichtlé · Recherche et Applications en Marketing (English Edition) · 2012 · 17 citations

, , +20

The use of mature models in advertisements and its contribution to the spirituality of older consumers

Corinne Chevalier, Gaëlle Moal–Ulvoas · Journal of Consumer Marketing · 2018 · 11 citations

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