Concepedia

V. Plichon

VP

Statistics

Publications

2

Citations

134

H-Index

2

Active since

2006

Affiliations

Université de Tours(Current)

V. Plichon is an author at Université de Tours specializing in interactive marketing, customer satisfaction, and management.

Top concepts

Publications per year

2006–2014

2

Publications

2

The role of value in services: a study in a retail environment

Patrice Cottet, Marie‐Christine Lichtlé, V. Plichon · Journal of Consumer Marketing · 2006 · 109 citations

, , +16

Emotions experienced in retail outlets: A proposed measurement scale

Marie‐Christine Lichtlé, V. Plichon · Recherche et Applications en Marketing (English Edition) · 2014 · 25 citations

, , +19

1–2 of 2