Concepedia

E. Peelen

EP

8

Publications

442

Citations

8

H-Index

1989

Active since

Affiliations

Erasmus University Rotterdam(Current)

Nyenrode Business University

University of Amsterdam

E. Peelen is an author at Erasmus University Rotterdam specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingStrategic ManagementDesignBusiness StrategyConsumer ResearchMarketing StrategyProduct ManagementCustomer Satisfaction

Publications per year

1989–2012

8

Publications

8

Exploring the contextual and individual factors on ethical decision making of salespeople

Willem Verbeke, Cok Ouwerkerk, E. Peelen · Journal of Business Ethics · 1996 · 184 citations · Full text

Sales Ethics, Ethical Dilemma, Ethical Decision Making +8

Exploratory Results on the Antecedents and Consequences of Green Marketing

Fred Langerak, E. Peelen, Mark van der Veen · Market Research Society Journal · 1998 · 61 citations

Customer Satisfaction, Green Marketing, Management +4

A Laddering Approach to the Use of Methods and Techniques to Reduce the Cycle Time of New‐to‐the‐Firm Products

Fred Langerak, E. Peelen, Ed Nijssen · Journal of Product Innovation Management · 1999 · 58 citations

Product Management, Management Development, Management +19

An empirical study into the foundations of CRM success

E. Peelen, Kees van Montfort, Rob Beltman et al. · Journal of Strategic Marketing · 2009 · 46 citations

Total Quality Management, Customer Satisfaction, Customer Experience +18

Personas in action: linking event participation motivation to charitable giving and sports

Marieke Hendriks, E. Peelen · International Journal of Nonprofit and Voluntary Sector Marketing · 2012 · 34 citations

Charitable Organizations, Organizations, Public Participation +17

Rows per page

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