M. Yunus Ali

AN EMPIRICAL STUDY OF FACTORS AFFECTING ELECTRONIC COMMERCE ADOPTION AMONG SMES IN MALAYSIA / VEIKSNIŲ, TURINČIŲ ĮTAKOS ELEKTORINEI PREKYBAI, STUDIJA: MALAIZIJOS PAVYZDYS

Syed Shah Alam, M. Yunus Ali, Mohd Fauzi Mohd Jani · Journal of Business Economics and Management · 2011 · 245 citations · Full text

Customer Satisfaction, Mobile Commerce, Technology Acceptance Model +14

Impact of government export assistance on internationalization of SMEs from developing nations

A.K. Shamsuddoha, M. Yunus Ali, Nelson Oly Ndubisi · Journal of Enterprise Information Management · 2009 · 132 citations

Mediated effects of export promotion programs on firm export performance

A.K. Shamsuddoha, M. Yunus Ali · Asia Pacific Journal of Marketing and Logistics · 2006 · 125 citations

Firm Performance, International Marketing, Corporate Strategy +16

Giving electronic word of mouth (eWOM) as a prepurchase behavior: The case of online group buying

Weng Marc Lim, Pervaiz K. Ahmed, M. Yunus Ali · Journal of Business Research · 2022 · 70 citations

Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +14

Data and resource maximization in business-to-business marketing experiments: Methodological insights from data partitioning

Weng Marc Lim, Pervaiz K. Ahmed, M. Yunus Ali · Industrial Marketing Management · 2018 · 65 citations

Marketing Analytics, Resource Maximization, Business Intelligence +12