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Giving electronic word of mouth (eWOM) as a prepurchase behavior: The case of online group buying

Electronic MarketplaceCustomer SatisfactionOnline Customer BehaviorAdvertisingElectronic WordOnline Group BuyingInteractive MarketingPrepurchase BehaviorManagementConsumer ResearchBusinessMarketing CommunicationConsumer BehaviorCommunicationMarketingBuying BehaviorConsumer Engagement