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Data and resource maximization in business-to-business marketing experiments: Methodological insights from data partitioning

Marketing AnalyticsResource MaximizationBusiness IntelligenceInteractive MarketingBusiness-to-business Marketing ExperimentsManagementBusinessMethodological InsightsBusiness StrategyMarketing ManagementBusiness AnalyticsMarketingMarket SegmentationQuantitative ManagementBusiness-to-business Market