Concepedia

Yifan Dou

YD

13

Publications

935

Citations

13

H-Index

2011

Active since

Affiliations

Fudan University(Current)

Georgia Institute of Technology

University of Hong Kong

Tsinghua University

Shanghai Stock Exchange

Yifan Dou is an author at Fudan University specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementEconomicsEngineeringSocial MediaConsumer ResearchDigital MarketingInteractive MarketingCommunication

Publications per year

2011–2023

13

Publications

13

Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com

Yan Bai, Zhong Yao, Yifan Dou · International Journal of Information Management · 2015 · 272 citations

Customer Satisfaction, Social Commerce Factors, Online Customer Behavior +12

Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services

Yifan Dou, Marius Florin Niculescu, D. J. Wu · Information Systems Research · 2012 · 138 citations

Digital Marketing, Consumer Research, Market Design +21

Understanding the role of live streamers in live-streaming e-commerce

Hailiang Chen, Yifan Dou, Yongbo Xiao · Electronic Commerce Research and Applications · 2023 · 128 citations

Online Customer Behavior, Social Media, Digital Marketing +9

Platform Competition Under Network Effects: Piggybacking and Optimal Subsidization

Yifan Dou, D. J. Wu · Information Systems Research · 2021 · 103 citations

Marketing, Economics, Platform Competition +15

Selling or Leasing? Pricing Information Goods with Depreciation of Consumer Valuation

Yifan Dou, Yu Jeffrey Hu, D. J. Wu · Information Systems Research · 2017 · 53 citations

Economics, Information Goods, Dynamic Pricing +15

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